Introduction to Marketing
1.
Consider the broad changes occurring in marketing today and identify
themes that you believe are emerging from these changes. Can these
themes and changes be related to societal forces? How? Provide examples
of societal changes and how these changes have impacted the way
marketing activities are conducted.
2. Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants?
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2. Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants?
Get Professional Help with Your Research Essay Paper Today From Our Student Essay Service!
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