A corporation in the United
States is about to expand its business globally. As part of this
expansion, it will begin to sell its products in Europe and Asia. In
addition, it plans to open a manufacturing plant in Asia. The president
and chief executive officer (CEO) is concerned; he has heard many
stories of companies that have tried to expand globally, but operations
either failed miserably or did not live up to expectations because of
the cultural differences.
The CEO has asked your group to
research problems that other corporations have had with the process of
expanding globally and develop a plan to avoid these types of
intercultural errors and missteps.
As a group, you will select a
multinational corporation or international nonprofit agency that has
encountered these problems (this can be a previous or current employer
of yours). Using the Internet and the library, each individual in the
group will research the corporation or organization to discover any
cultural barriers that the corporation or organization encountered as it
attempted to expand globally.
Need 5 different references... this is important
You can either do it on McDonalds or Coca-Cola.
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