Competative Strategy
1000 words
Individual Assignment – Porter 5 Forces.
Your
mission is to analyse the Australian car manufacturing industry by
performing a 5 forces analysis and a life cycle analysis.
You should find a comprehensive answer to the question ‘why is the Australian Car Manufacturing Industry closing down’.
You should bring ideas from at least two journal articles to the discussion in the main body of the report.
All ideas in the report must be referenced using Harvard Referencing.
In
the first half of the report you introduce ideas, then, in the second
half of the report you will discuss and evaluate these ideas to identify
what is most relevant and significant.
This is a short report, so fill it with ideas and discussion.
Descriptive
material has negligible value and should be avoided. We are seeking
analysis, discussion and recommendation, enriched by ideas found in
journal articles.
In
business you will be expected to produce short well-argued
reports. This is your opportunity to both develop and demonstrate that
skill.
(1000 words, week 6, 20 marks)
Assessment Criteria
Demonstrated knowledge of theory. The discussion should use the concepts covered in this subject.
Capacity to apply this theory to the car industry.
The comprehensiveness of the list of issues identified
The clarity of exposition
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles
The clarity and utility of the recommendation
The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)
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