Sales Letter
ENGL 227 Project Instructions
The situation:This
assignment is based on Chapter 10, page 311, Portfolio Builder 24. You
work for Kelly Services, which provides staffing solutions to more than
90 percent of the Fortune 500 companies. Click this link for more
information about Kelly Services. Your team has been asked to select a Fortune 500 company like Chrysler, Ford, Intel,
or DuPoint. Your first task after you’ve selected the company is to
research the company and write aninformal analytical report. The
audience for the report is people who write sales messages (typically
marketing). In week 5, your team will write a sales letterto a
decision-maker at the company you selected making recommendations based
on your research convincing the decision-maker to use Kelly Services.
Week 4 Informal Analytical Report–& Memo
write
a brief informal report (approx. 2 single-spaced pages, 500-750 words,
plus references) on the background of the company you have chosen to
solicit with your sales letter. Do NOTwrite solely about the background of your targeted company but also focus on why
you think this company could benefit from Kelly Services. The report
should be directed to people who write sales letters (typically
marketing). When the team has completed the report, one person from each team is to submit the agreed uponinformal report to the Dropbox. Additionally, eachteam
member is to submit the team participation memo. Only one person is to
submit the informal report. Otherwise, if everyone submits the report,
Turnitin will find that the report is copied.Format the report as an
informal report or memo reportand organize your report according to the
strategies suggested in Chapter 13.
· Focus on conclusions and recommendations
· Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach)
· Do more than provide information—Be sure to analyze the information to help your readers apply it in future sales messages
· Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT
use Wikipedia, dictionaries, or encyclopedias as your sources, as these
are not appropriate sources for college or business writing.
Recommended web resources can be found in the Webliography area of the
course
· Submit the report to Turnitin.com.If
the originality report shows sources that were not cited, or too much
information copied from a website, this should be fixed prior to
submitting to the Dropbox for grading.
· Use APA when citing sources and be sure to use both in-text parenthetical citations and an end-of text list of references
· Using the template in Appendix A, the team is to write a memo which explains each person’s contributions to the project.
· Each person is to submit the agreed uponteam participation memo and the informal report to the week 4 Dropbox.
Week 5 Sales Letter with Visual Aid& Team Participation Memo
Using
the information about the company you gathered during week four and the
information about Kelly Services from the website and the case study,
write a 1-2 page sales letter which includes a visual aid toa
decision-maker at the company your team researched and convince him/her
to use Kelly Services. The sales letter should focus on the features and benefits that Kelly can offer to your targeted company and should include a visual aid.
Each
member of the team is to submit the agreed upon sales letter and the
team participation memo to the Dropbox. Organize your letter according
to the strategies presented in Chapter 10. For our purposes, assume that
Kelly Services does not have competition from other companies. The
sales letter should include the following:
· Assess
customer needs. Include information from the case such as background
information, supplier awards, and importance of outsourcing.
· Determine key selling points and benefits
· Anticipate purchasing objections
· Use the AIDA model
· Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for yourbusiness
For your visual aid, you will need more than an attractive picture. Create a table or a chart
that helps convey your sales message. For example, you might include a
table that succinctly displays the types of employees Kelly Services
offers, a table that highlights employer and employee benefits, or a pie
chart showing the percentage of Fortune 500 companies that use Kelly
Services, or a graph showing another important statistic. Your visual
aid should be attractively designed and should adhere to the guidelines
set forth in Chapter 12 such as the following:
· The visual aid must be ethical and must not distort information
· The visual aid must be clearly labeled
· The type of visual aid must be suitable for its intended purpose
· The visual aid must be integrated with the text of the sales letter in a way that will make sense to the audience
· The visual aid should demonstrate the same awareness sensitivity as the letter itself.
· The sales letter must be submitted to Turnitin.com and any corrections made before submitting to the Dropbox for grading.
Using
the memo template provided in Appendix A, the team is towrite a memo
explaining each person’s contributions to the project. Each person is to
submit the agreed uponteam participation memo and the sales letter to
the week 5 Dropbox.
Note about Expectations for Group Work
Team members are expected to participate equally. Document ALL contributions in the Team TDAs located in Weeks 3, 4, and 5.
Instructors do not have access to email messages, phone conversations,
or IM chat logs. While it is fine to use these other means to
communicate with team members, all decisions and actions taken in the
group project mustbe documented in the Team TDAs. Team contributions will also be documented in the memo to your instructor each week.
Negotiating
differences is part of the group project and an important part of
fulfilling TCO 7. However, if a problem arises that a team cannot work
out, please contact your instructor. If it is determined that a team
member is not contributing satisfactorily, that team member’s grade will
be handled separately.
How the Project is Graded
The Group Project will be graded according to the criteria set forth in the Week 4 and Week 5 Rubrics located in Doc Sharing.
APPENDIX A
Memorandum
To: [INSTRUCTOR NAME]
From: [names ]
Date: 4/17/2014
Re:
During week X, our team worked together to write the informal report which you requested.
Second paragraph should explain in detail who
contributed what to the project. You may choose to write in paragraph
form, or you may use a bulleted list.
In this paragraph, close out the memo with some
sort of positive close. Every member of the team should save this memo
and upload it as well as the report to the appropriate Dropbox.
Confidential
No comments:
Post a Comment