Case study for international Business
THE DECISION
As the plane leveled into cruising altitude over the Atlantic, Crouch reviewed his notes on the OTC
decision. He had reached the conclusion that MedMira had three options:
1. Enter the OTC market alone
2. Enter the OTC market through a partnership with Home Access
3. Do not enter the OTC market
I have to know if I should enter the OTC market alone, through a partnership or do not enter.
APA style. no plagiarism. 3 pages double space
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