Wednesday 30 April 2014

International Business

International Business Homework assignment



Read the 'Levendary Cafe' case and answer the following questions. This assignment should be about 3  - 5 pages, double spaced.  Make sure you put your name and refer to any sources you use. 

1. What is your evaluation of the way Levendary Cafe has entered the Chinese market?

2. What changes (if any) should Mia Foster make?  Specifically, what should she do about Louis Chen?  And what changes (if any) would you propose at headquarters?

3. Prepare a short action program for Foster to help her deal with the need for continued growth in China.

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