Unit 3 Assignment
Cultural, social, individual, and
psychological factors have a strong influence on the decisions customers make
in the buying process. Recognizing these factors that influence consumer buying
behavior is an important part of the process in identifying target markets.
Identifying and understanding customer or business markets that will be
targeted for your new product idea is an essential step in the marketing
planning process. Once the factors that influence consumer buying behavior are
identified, marketers use this information to engage in the process of dividing
a market into meaningful, relatively similar, and identifiable segments or
groups. This process is called market segmentation, which is used to build
market segment profiles for the purpose of target marketing. Once your target
market strategy is realized, marketers develop a positioning strategy to place
the product in the mind of the consumer. As part of your marketing plan for the
new product idea you are developing as a Marketing Associate for KapConsultants,
you will identify the type of customer expected to purchase the product by
developing a market segment profile, target market strategy, and positioning
strategy. As part of your training at KapConsultants, watch the following
presentation on developing Section III. of your marketing plan: Click Here
Be sure to execute the following items
to complete your Unit 3 Assignment:
·
Watch the presentation and execute the practice
exercise on The Customer section of your marketing plan: Click Here
·
Download and read the example basic marketing
plan to help guide your learning.
·
Using the template provided, develop Section
III pertaining to The Customers that will be targeted for the new product idea
you will propose for your chosen company.
Unit 4 Assignment
In
this unit you will continue with your training at KapConsultants. Click here to continue your training and work Assignment.
The
first draft of sections I-III of your marketing plan is due by the end of Unit
4. It should be submitted to the Dropbox for grading and you will receive
feedback and guidance on how to improve your marketing plan by your instructor.
Disclaimer:
The organization and characters depicted in this exercise are fictional. Any
resemblance to real organizations or individuals is purely coincidental.
ID: AB219-04-11-AS
Unit 5 Assignment
Visit
the Malcolm Baldridge Award Website published by The National Institute of
Standards and Technology (NIST), an agency of the U.S. Department of Commerce: http://www.baldrige.nist.gov/Contacts_Profiles.htm
Choose
an organization that won the Malcolm Baldrige Award within the past 10 years.
Review the "company profile" and "award application
summary." Visit the organizations website and conduct additional research
on the organization using KU library resources.
Download
and use the APA style template for this Assignment. Write a 2–3 page persuasive
essay using APA format and citation style by responding to all of
the following.
Checklist:
1.
Describe the
organization’s product mix, including its depth and width.
2.
Discuss the major
elements of the organization’s brand.
3.
Identify the types of
services offered by the organization and discuss how the four unique
service characteristics (Intangibility, Inseparability, Heterogeneity,
and Perishability) apply to these services.
4.
Describe the company’s
dedication to service quality by evaluating the five components
of service quality (Reliability, Responsiveness, Assurance, Empathy, and Tangibles).
Make
sure your paper includes all of the following:
·
Responses to the
numbered checklist items above;
·
Your original response
in Standard English, paying special attention to grammar, style and mechanics;
·
A viewpoint and purpose
that are clearly stated;
·
Logical and appropriate
transitions from one idea to another;
·
Highly organized,
logical and focused ideas;
·
Citations and references
should follow APA guidelines. The references should not include Wikipedia,
personal blogs, or personal website material.
Unit 6 Assignment
Assignment:
KapConsultants’ Training: Marketing Strategy- Place
Distribution is the second component of
the marketing mix, otherwise known as Place. An important subject in marketing,
Place is concerned with making products available when and where customers want
them. The two fundamental topics concerning distribution that you will learn
about include channels of distribution (Marketing Channels) and supply chain
management.
As part of your marketing plan for the
new product idea you are developing as a Marketing Associate for
KapConsultants, you will develop the Distribution or Place component of the
marketing strategy section in your basic marketing plan for your final project.
As part of your training at KapConsultants, watch the following presentation on
developing Section IV of your marketing plan: Click Here
Be sure to execute the following items
to complete your Unit 6 Assignment:
·
Watch the presentation to learn about the
distribution component of the marketing mix: Click Here
·
Download and read the example basic marketing
plan to help guide your learning.
·
Using the template provided, develop Section IV
pertaining to the Distribution or Place component of the Marketing Mix for your
new product idea you will propose for your chosen company.
Unit 7 Assignment
Assignment:
KapConsultants’ Training: Marketing Strategy- Promotion
Organizations use the Promotion
component of the marketing mix to communicate and build relationships with
their target market. Understanding how organizations build a promotion strategy
is an integral part of learning the fundamentals of marketing. A promotional
strategy is developed and employed to effectively reach consumers using the
promotion mix, communications processes, and an integrated approach to managing
and delivering consistent and effective messages about the product, brand, and
company. As part of your training at KapConsultants, watch the following
presentation on continuing the development of Section 4 of your marketing plan:
Click Here
Be sure to execute the following items
to complete your Unit 7 Assignment:
·
Watch the presentation to learn about the
promotion component of the marketing mix: Click Here
·
Download and read the example basic marketing
plan to help guide your learning.
·
Using the template provided, develop Section IV
pertaining to the Promotion component of the Marketing Mix for your new product
idea you will propose for your chosen company.
Unit 8 Assignment
Assignment:
KapConsultants’ Training: Marketing Strategy- Pricing
The pricing component of the marketing
mix is one of the most stressful and pressure-filled tasks in the development
of a Basic Marketing Plan. But it is not an impossible task. Understanding the
fundamental concepts of pricing and how to set pricing objectives that meet the
goals of the organization, while taking the customer perspective into
consideration, is how you will develop a pricing strategy for your new product
idea. This can be accomplished through a series of steps taken to set the price
of your new product idea. As part of your training at KapConsultants, watch the
following presentation on continuing the development of Section 4 of your
marketing plan: Click Here
Be sure to execute the following items
to complete your Unit 8 Assignment:
·
Watch the presentation to learn about the
pricing component of the marketing mix: Click Here
·
Download and read the example basic marketing plan to help guide
your learning.
·
Using the template provided, develop Section IV
pertaining to the pricing component of the Marketing Mix for your new product
idea you will propose for your chosen company.
Unit 9 Assignment
Unit 9: Final Project:
KapConsultants
KapConsultants
Over the course of the past 8 weeks, you
developed a Basic Marketing Plan based on a new product idea for a
KapConsultants client that you chose to study. In this Unit, the final draft of
your Basic Marketing Plan is due as your final project in this course. To
review the requirements of your final project, click here to watch the simulation.
Be sure to execute the following items
in your Unit 9 Assignment:
·
Watch the final project review simulation
·
Be sure to include your work on all four
sections of the Basic Marketing Plan that you developed throughout the term.
·
Be sure to apply proper APA format and style
(Cite your In-text references and make sure that each in-text citation has an
accompanying reference) throughout your entire Basic Marketing Plan.
·
Review your Basic Marketing plan for grammar and
spelling issues.
Unit 10 Assignment
Assignment: Basic
Marketing Plan Presentation
In this final Assignment, you will
summarize your final Project submitted in Unit 9 in a Microsoft PowerPoint®
presentation consisting of 10 slides not including the title and reference
slide. Make sure to include three to five bullet points on each slide and put
detailed notes in the Notes section describing the key topics in your basic
marketing plan. Submit your presentation to the Dropbox before the end of the
unit.
In this final unit you will:
·
Summarize your basic marketing plan submitted in
Unit 9 in a PowerPoint presentation consisting of 10 slides not including the
title and reference slide.
·
Make sure to include three to five bulleted
points on each slide and put any detailed notes in the Notes section.
·
Review your Final Project and ask yourself what
are the most important points you would want to communicate to an audience?
Hint: sometimes the subheadings will give you the key points you want to cover.
·
In your final slide you can use the whole slide
to discuss in brief what you learned in this course and what aspects of your
learning you think you will use going forward in the business world and in your
academic future.
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