| Details: | Weekly tasks or assignments (Individual or Group Projects) will be due by Monday,
2:00
p.m. and late submissions will be assigned a late penalty in accordance
with the late penalty policy found in the syllabus. NOTE: All
submission posting times are based on midnight Central Time.
Write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:
- Discuss
the mass media impacts that are related to your chosen product and the
advertising campaign. Examine the campaign from at least 2 theories,
research approaches, or perspectives. Also, include responses to the
following questions in your discussion:
- How is the product perceived?
- How do individuals respond to the campaign?
- What are the anticipated consequences of the campaign, if any?
Objective:
- Explore the interactions between psychology and the many forms of media available.
- Examine the ways that individuals perceive, interpret, use, and respond to information and images in mass media.
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