Marketing Plan.

SHIR15 only

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This week’s assignment is focused on completing a Marketing Plan.
Your completed Marketing Plan will include all the elements listed in the Sample Marketing Plan Outline. Attached with your Case Study.  You will be building components of the marketing plan each week as part of your weekly assignments.  For week 7 you will be combining the elements of the Marketing Plan, along with your final evaluation plan, and submitting this as your final project.
(Note:  This assignment requires that you develop and write a Marketing Plan—do not write a research paper on Marketing.)
Requirements:

• • Review the following video:

• Compile Marketing Plan. 
• Prioritize all strategies by levels of importance.
• Create an evaluation plan to determine the success of the action plan.

Your completed Marketing plan will include all the elements listed in the Sample Marketing Plan Outline.
For week 7 you will be combining the elements of the Marketing Plan, along with your final evaluation plan and submitting this as your final project.
Marketing Plan Outline
Title:  Restaurant Marketing Plan
Introduction and Executive Summary
Section 1:  Marketing Strategy and Mission Statement
Section 2:  Understanding the Customer
Section 3:  New Product Development
Section 4:  Distribution & Pricing
Section 5:  Promotion Strategies & Public Relations
Section 6:  Evaluation Plan

• Write 2-3 paragraphs, which includes 3 recommendations to the owners, on how to evaluate the successfulness of your Marketing Plan. Examples might include: Improved Return on Investment (ROI), Increased Profitability, and # of new (or returning) customers. Explain how statistics would be collected and reported. Include a statement on why it is important to measure and evaluate the successfulness of a Marketing Plan.

Conclusion Paragraph:  which links back to thesis…do not introduce new ideas here.
Provide references to support information in paper.  List your references in the text of the paper and at the end of the paper in a separate section.
Once you have written your paper, be sure to go back to the assignment requirements and make sure you have included all of the required elements.  Read the paper out loud and check for any grammatical errors or miss-spelled words.
Once you have edited your paper, attach a title page and submit in the W7 Assignment drop-box.
Your professor will be looking for all of the required elements of the assignment plus a strong analysis that demonstrates your knowledge of the theory coupled with your personal opinion.  Simply, copying answers out of the textbook and citing the text correctly will not meet the requirements of the assignment.  If you have any questions, please see your professor.

Grading Criteria Assignments	Maximum Points
Meets or exceeds established assignment criteria	40
Demonstrates an understanding of lesson concepts	20
Clearly present well-reasoned ideas and concepts	30
Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed	10
Total

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