Marketing of the Acquisition by EDUS
Assignment 2: Marketing of the Acquisition by EDUS
In
this assignment, you will research information related to the marketing
and promotion of the acquisition by EDUS and provide an assessment. Click here to review the EDUS case and consider the following:
Topics for Research and Analysis
Promotional Goals:
Identify specific objectives related to the promotion of EDUS's
acquisition of the institution. In addition, identify specific
objectives related to informing potential students of new capabilities
and offerings resulting from the acquisition. (Promotional goals vary.
Some organizations need to create awareness of their product's benefits
compared to competitors. Other promotional goals may involve
communicating new uses for an item, or informing customers or lower
prices.)
Business Environment:
Identify cultural and legal factors that might influence promotional
decisions – both in announcing the acquisition within the region and
recruiting new students to the institution. (In some countries, certain
information is required in television commercials selling products aimed
at children.)
Media Plan:
Analyze media availability to determine cost-efficient methods of
communicating with potential students within the country and within the
geographic region. (While television, radio, newspapers, magazines, and
the Internet may be common in industrialized countries, developing
economies may require other different media. In some countries,
advertising messages are broadcast through large speakers mounted on
moving trucks.)
Promotional Strategy:
Compare the benefits of push-and-pull promotions for acquiring new
students at the institution. Devise a promotional strategy that will
help EDUS expand the student body and also inform potential students of
increased capability of the institution resulting from this acquisition.
Economic, Cultural, and Political-Legal Environment:
Investigate the economic, cultural, and political-legal environment
that might affect promotional messages and media relevant to this
acquisition.
Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations.
Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations.
Conclusions: Draw
conclusions about the material you have presented. The opinions or
judgments you present should be supported by your research.
By Wednesday, May 14, 2014,
submit a PowerPoint presentation (approximately 10 slides) providing
your analysis and research findings on the topics indicated. You are
expected to include statistical data when possible, including tables,
graphs, and other visuals that support and enhance your study. Most
importantly, all written assignments and responses should follow APA
rules for attributing sources! Submit your document to the M4: Assignment 2 Dropbox.
| Assignment 2 Grading Criteria |
Maximum Points
|
| Developed information on all required areas of inquiry as stated in the activity. |
40
|
| Drew conclusions about promotional goals, business environments, and promotional strategies relevant to the acquisition of MCU. |
50
|
| Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. |
10
|
| Total: |
100
|
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