Management in International Business
Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:
- What sort of international orientation does it have?
- Do you think it is ethno-, poly-, or geocentric?
- What were the decision factors for the locations it chose to expand in?
- Did it have the core capabilities to succeed in those markets?
- Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
- Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.
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