Locate
a current article or one published during 2009-2014 that addresses Consumer
Behavior issues. Use any online business periodicals or other online publications
that are applicable to the course (see a Consumer Behavior Resources list
attached)
Cite
your source (textbook, websites, publication, etc.) using APA Style at the end of your assignment (2-3 pages double-spaced with one-inch margins - 12 Font in Times New
Roman or Arial).
Assignment Sections Required: * Use this format for your
consumer behavior article
1) A brief summary of the key point(s) of the
article. (SUMMARY)
2) How the article relates to a key concept(s)
covered in the course and the implications for consumer behavior
practitioners. (RELEVANCE)
3) A personal evaluation of/reaction to the
article, based upon the consumer behavior perspective gained during the course.
(REACTION)
4) Reference
Page to include citing the textbook, websites and any other information
researched and use.(Reference)Cite all sources using APA Style – see
syllabus.
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