Stock Market Reports/Structured Comprehensive Project
This course
is designed to reinforce the topics in this course. Each student will
choose one publicly traded company from the Fortune 500 list. The
student may select his or her employer as one of the firms if it is
publicly traded. To make your project interesting, you are urged to pick
a company that has been in the news lately. The following is a list of
industries you may choose from, and a sample of companies within each
industry.
INDUSTRY
|
SAMPLE COMPANIES
|
| Apparel and Shoes | Nike, Reebok, Timberland |
| Appliances | Black & Decker, Viking, GE, Kitchen Aid |
| Computer--Major System | IBM, Dell, Hewlett-Packard |
| Electrical Utilities—Northeast | PECO, Commonwealth Energy |
| Airlines | USAir, Southwest |
| Food Distributors—Supermarkets | American Stores, Food Lion, Giant Food |
| Food, Drink & Tobacco—Processors | Campbell Soup, General Mills, Kellogg |
| Restaurant Chains | McDonalds, Shoney’s, Wendy’s |
| Chemicals | Dow Chemical, DuPont, Monsanto, Hercules |
| Technology | Dell, IBM, Microsoft, Cisco, Apple |
| Pharmaceuticals | Pfizer, Merck, Johnson & Johnson |
| Retailing—Department Stores | Sears, Macy’s, Neiman Marcus |
| Telecommunications | Verizon, AT&T, Comcast |
In
completing the assignments, each student is required to obtain the most
recent annual report of your company or the past three years, including
its financial statements and the notes to the financial statements. You
will examine the annual report to determine the major financing,
investing, and operating activities.
Report - Retirement Recommendation
You
are to write a formal business letter to me in week seven about the
company that you used for your stock market report. The citation page
is not included in the three page requirements for the letter.
Assume
I am going to retire in five (5) years. You are to make a
recommendation to me in the letter on whether I should purchase 100
shares of the stock for inclusion in my retirement portfolio. The goal
of my portfolio is to provide income for me.
Support
your recommendation about the company using at least five (5) different
financial ratios from table 3.5 on page 65. Make sure you explain each
ratio. You may select any five (5) ratios of your choice.
The
text of the three page business letter must be double-spaced using a
12-point Times New Roman font. On a separate page cite any sources
using the APA format. 
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