Small Business: E-Commerce
Explain and describe the following:
Purposes of marketing communications.
.
Stickiness of websites; define (including metrics that measure visitor's activity)
and give a specific example of a sticky website.
.
Stickiness of websites; define (including metrics that measure visitor's activity)
and give a specific example of a sticky website.
Traditional business model compared and contrasted to the e-commerce model.
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