Sleepy Model and Snoozy Model: Regression
There are two prescription insomnia drugs in development. Below is the market research data.
The most likely scenario for Product Sleepy is: Efficacy = 3, Safety = 4, Price = 2, Convenience = 4.
The most likely scenario for Product Snoozy is: Efficacy = 5, Safety = 2, Price = 3, Convenience = 2.
3a) These products both target the exact same patient population. Which product is expected to get more share? Explain your answer.
3b) How good are the models? Explain your answer.
The most likely scenario for Product Sleepy is: Efficacy = 3, Safety = 4, Price = 2, Convenience = 4.
The most likely scenario for Product Snoozy is: Efficacy = 5, Safety = 2, Price = 3, Convenience = 2.
3a) These products both target the exact same patient population. Which product is expected to get more share? Explain your answer.
3b) How good are the models? Explain your answer.
See attached file for data.
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