bm350 marketing management
ASSIGNMENT 04
BM350 Marketing Management
Directions: Be sure
to save an electronic copy of your answer before submitting it to
Ashworth College for grading. Unless otherwise stated, answer in
complete sentences, and be sure to use correct English, spelling, and
grammar. Sources must be cited in APA format. Your response should be
four (4) double-spaced pages; refer to the "Assignment Format" page
located on the Course Home page for specific format requirements.
Respond to the items below.
1. Explain customer-perceived value.
2. Explain total customer satisfaction.
3. What valuable functions can brands perform for a firm?
4. Given
that the power of a brand resides in the minds of consumers and how it
changes their response to marketing, there are two basic approaches to
measuring brand equity. Briefly, describe each of these approaches.
5. Incorporating
the concepts discussed in this assignment, answer the following: How
does a loyal brand community support the positioning and branding of a
small business? Provide an example to support your explanation.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
This is the end of Assignment 4.
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