Haagen-Dazs ice-cream project
I
have 8 questions about the Haagen-Dazs ice-cream project need your
help, you have to read the PPT I attached, and then answer the 8
questions below. For all the questions, you have to relate to the ice-
cream products from Haagen-Dazs. Each question have to be at least half
page.
Chapter 7 – Product Strategy (15)
1. Briefly discuss your product attributes (include quality, features and style.) (3)
2. Describe
the package design. Is there anything about it that the brand
identifies as part of their differentiation in the market? (3)
3. Discuss the branding strategy. Include why you believe the name and logo were chosen. (3)
4. Briefly
discuss the product mix (i.e. product lines, depth of selection, etc.)
If your company is a subsidiary of a larger conglomerate, you should
mention it but it is unnecessary to describe the product mix of the
larger corporation. (3)
5. Choose
one of the brand development strategies your brand practices (i.e. line
extension, etc.) Provide an example that justifies your choice. (3)
Chapter 9 – Pricing Strategy (10)
1. Describe your product/service pricing strategy. Take into consideration EACH
of the strategies we discussed in class (marketing objective, product
line, captive, optional, discounts, etc). Identify and describe two
strategies utilized by your company. Provide real examples that prove
your choices. Students who are not able to provide proof of their
choice, will not receive any credit. (10)
Chapter 12 through 14 – Integrated Marketing Communications (20)
1. Research and briefly describe your product/service’s usage of EACH
of the five marketing communication tools in length. Attach an example
of EACH of the forms of communication (i.e. one advertising, one pr,
etc.)
Chapter 16 – Ethics (10)
1. Explain
your chosen company’s ethics and social responsibility policies. Feel
free to include areas such as sustainability, green, cause-related,
etc. This portion will be approximately 1 ½ - 2 pages long. (10)
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